POQUITO
logo design
visual brand design
art direction
1983 Restaurants launched Poquito, its energetic and sophisticated brand of Spanish tapas, in downtown Holland, Michigan in the Fall of 2019. The playful hand-lettered logo and expressive color speak to the creativity and passion that goes into each plate—it sets the tone for the whole dining experience. Get the Paella de Mariscos and don’t forget the Tomato Toast.
testimonial
Aaron is the man! It was refreshing to work with an artist that gets my vision. All the while understanding how it affects the business of my business. Aaron's value to me was found through his ability to create a brand attached to a story that is told to each and every one of my guests.
Lucas Grill
Proprietor, Chef, Sommelier
1983 Restaurants
credit
Brad Bruce, photo