GRAPHIC DESIGNER
ARTIST
LOVES DOGS &
ROCK N ROLL
My name is Aaron McCall and I'm a freelance graphic designer and independent artist. I've been getting paid for this for over 15 years now, and I love what I do. I'm pretty damn good, too. I've picked up a few awards here and there, but that's not really what it's about. It's about creating smart, memorable, cool-as-shit work for with ambitious and courageous brands.
I feel an obligation to my clients, to myself, and to the work to put my disposition, my energy, and my empathy into creating something meaningful, effective, and fucking beautiful. I can draw up pretty pictures all day long, but it's not just about the right colors or the perfect typeface. It's about creating a memorable experience from originality, authenticity, and wit.
LOGO DESIGN
VISUAL BRAND DESIGN
PRINT DESIGN
PACKAGING DESIGN
SQUARESPACE DESIGN
ILLUSTRATION
LETTERING
CREATIVE DIRECTION
ART DIRECTION
I like being the guy who designs the things real people interact with—the label on the beer you’re drinking, the bag you pour your coffee beans from, the logo above the door at your favorite restaurant, or the poster for some event you love—I like being part of people’s lives in that way. And I love the process—the swearing, the failing, the play, the kill—all of it.
Every project is a whole new scene—the client, the scale, the scope, the budget. But my skill set, sense of taste, and perspective position me to create a space that nurtures relationships and drives creative ideas with stellar execution and real results. And yeah, I’m just one guy, but I’m not alone. I keep good company with a carefully curated network of writers, photographers, developers, and other talented people to help tell a story worth telling.